律动BlockBeats
律动BlockBeats|Oct 20, 2026 06:05
**[MrBeast Leverages Tom Lee to Enter Crypto Finance? Trademark Applications Approved in the U.S.]** BlockBeats News, October 20: The financial services expansion of Beast Industries, owned by the world's top YouTube creator MrBeast, is accelerating. Back in January of this year, Beast Industries secured an investment of approximately $200 million from Ethereum's largest treasury, BitMine. Tom Lee commented that they would explore combining DeFi with the young user base covered by MrBeast. Beast Industries CEO Jeff Housenbold also publicly stated that the company plans to incorporate decentralized finance elements into its upcoming financial services platform. According to data from the U.S. Patent and Trademark Office, Beast Holdings, LLC filed two trademark applications on October 13, 2025, namely "MRBEAST FINANCIAL" (Serial Number 99440901) and "BEAST FINANCIAL" (Serial Number 99440877). Both trademarks were published in the official gazette on August 11, 2026, and officially received a Notice of Allowance on October 6. Currently, both trademarks are in the "Intent-to-Use" phase, requiring the applicant to submit proof of actual use within the stipulated timeframe to complete final registration. The trademarks cover a wide range of services, including mobile banking apps, cash advances and microloans, credit card and debit card issuance and transaction processing, investment advice and management, cryptocurrency trading services, cryptocurrency payment processing, and cryptocurrency exchanges conducted through decentralized exchange platforms (DEX). Relevant documents indicate that the trademarks are owned by Beast Holdings, LLC, with a registered address in Greenville, North Carolina. Earlier this year, Beast Industries completed the acquisition of the financial app Step in February. Step previously had millions of users and primarily provided banking accounts, spending cards, and credit-building services targeted at teenagers and young adults. The progress of these trademarks, combined with Step's integration, is seen by the market as a key step for MrBeast to extend his brand from content creation and consumer products into the financial services sector. Currently, the related financial products have not yet been officially launched. If MrBeast's brand introduces these services in the future, the main channel's over 500 million subscribers will provide a massive user base.
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