What do you think about Meta's Q3 earnings report? From a personal perspective, revenue might beat expectations, but once that happens, the market's focus will quickly shift to Q4 and 2027 guidance and investments. The market needs strong guidance for the next quarter and next year, and Zuckerberg also needs to clearly explain which investments are already showing returns, which still require patience, and what metrics the company will use to determine if the spending is worth it. As for Muse and enterprise business, these two segments are just starting to scale, so limited short-term revenue is normal. However, if the earnings call can disclose actual user growth, a small amount of verifiable paid and retention data, the market will be more willing to believe in the long-term potential of Muse and enterprise business. Key points to focus on: 1) Q3 revenue and Q4 guidance—can they prove continued ad growth? 2) After excluding this quarter's legal expenses, is the operating profit margin stable? 3) How much will 2027 expenses and capital expenditures be revised upward, and what monetizable demand does this correspond to? 4) Does Muse provide evidence of sustained usage and payments? 5) Has the enterprise platform started disclosing actual customers, contracts, and revenue? 6) After investment payments, how will future free cash flow recover? For more details, check out the full Meta Q3 earnings preview on OKX Planet: [link]