Bitcoin's price has multiplied several times, but retail investors' attention hasn't kept up! This chart, in my opinion, reveals one of the most thought-provoking phenomena of this BTC bull market. Looking back: 2017 Bull Market: Bitcoin skyrocketed, and Google searches for "Bitcoin" hit an all-time high. 2021 Bull Market: BTC reached new highs, and market attention surged dramatically again. 2025–2026: Bitcoin's price has reached nearly $100,000, but the general public's search interest in "Bitcoin" is far below 2017 levels! What does this mean? Past Bitcoin bull markets were largely driven by retail investors' frenzied enthusiasm. But this time might be different. ETFs, institutional investors, and corporate treasury allocations are reshaping the capital structure of the Bitcoin market. What's even more interesting: Search interest for "BTCUSD" has surged significantly, but the general public's search interest in "Bitcoin" hasn't simultaneously hit new highs. This could indicate that market attention is shifting from simple retail curiosity to more mature trading and investment demand. Of course, the decline in Google search interest might also reflect Bitcoin's widespread adoption and changes in how people access information—it doesn't necessarily mean retail investors aren't participating in the market. But one thing is clear: Bitcoin's price has reached new heights, yet the public's attention hasn't shown the same all-encompassing frenzy seen at the peak of past bull markets. So I've been pondering one question: If this bull market is no longer driven by retail FOMO but sustained by institutional capital, can we still use the past four-year cycle to predict the bull market's peak? Perhaps what's truly changing isn't just Bitcoin's price. It's the entire market's participants and pricing logic. Always back your analysis with your positions.