In order to retain users, platforms must push content that users want to see. How do platforms determine what users want to see? Completion rate: viewers watch the entire video. Engagement rate: comments, likes, shares, saves. Why do viewers finish watching a video? Why do viewers engage with content? Content that is logical and complete often performs very average—it rarely stands out. Why do viewers engage? Viewers want to correct. Viewers want to add something. Viewers feel a connection. Viewers experience a plot twist. Viewers want to see the outcome. Flaws and imperfections are what trigger emotional fluctuations. Emotional fluctuations are the strongest driving force behind engagement. Take plot twists as an example. Every industry has default assumptions, like the concept of "targeted traffic" in the self-media space. Flip it completely. Start the video with this line: "Targeted traffic is wrong. Anyone who believes in targeted traffic will never make money." Just that one sentence will skyrocket the completion rate! Next, you need to ensure logical consistency, making the argument hold within its framework. After watching the video, people will feel a strong emotional impact, thinking, "Whoa, so it can be like this..." Logical consistency has nothing to do with being correct. A system is logically consistent if it has no internal contradictions, and its premises, reasoning, and conclusions support each other to form a closed loop. For something to be correct, the premise must be true, the reasoning valid, and the conclusion aligned with facts. Most human brains cannot distinguish between logical consistency and correctness. This creates a huge arbitrage opportunity. Unless they actively search for content, the videos platforms push to users will always be emotionally driven. As a high-quality individual, you must actively search for content; otherwise, all you'll see is emotional junk. As a content creator, you must evoke emotions; otherwise, your content won't get traffic. Many times, leveraging human flaws to achieve your goals is simpler and more effective.