Foresight News|Sep 24, 2026 12:07
Bybit releases new brand theme 'Make Your Move' and updates visual identity
Foresight News reported that Bybit announced the launch of a new global brand theme "Make Your Move" and updated the brand logo and visual materials simultaneously. Bybit stated that this update marks a further upgrade of the company from a cryptocurrency trading platform to a full stack financial platform. Since its establishment in 2018, Bybit has gone through multiple industry cycles and self transformation, and has now developed into a comprehensive platform connecting markets such as cryptocurrency, stocks, gold, foreign exchange, indices, and derivatives. It has also connected channels such as payment, consumption, wealth management, institutional solutions, and intelligent financial services, creating an integrated The New Financial Platform. \The new brand positioning continues the vision proposed by co-founder and CEO Ben Zhou earlier this year, which is to be open to everyone, driven by intelligence, and open to the world. Make Your Move focuses on the diverse choices that users have on interconnected financial platforms, emphasizing a personal centered financial experience. \On a visual level, the iconic orange letter I in the Bybit name is transformed into an independent brand identity, symbolizing the individual and the power of action in the financial system. The new visual pattern stands out from the repeated lines with an orange line, symbolizing the individual taking their own step in the system. Bybit has been warming up on social media yesterday, and today it is synchronously updating its logo and image materials on official channels. \Currently, Bybit has over 80 million registered users in 181 countries and regions, providing more than 442 spot assets and 235 traditional financial market trading varieties. Its P2P network covers 48000 active merchants, and Bybit AI has connected over 600 platform services.
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