[Kraken Joins X's Cashtag Program, Moving Crypto Trading Access to Social Information Streams] According to a report by CryptoSlate on September 21, Kraken joined X's U.S. Cashtag partnership program on September 16. When users click on code tags like BTC on X, in addition to viewing related posts and price charts, they can also use trading links to jump directly to Kraken's app or website, where they can log in or register to complete purchases. X itself does not become an exchange; transactions are still completed on Kraken's platform. The change lies in compressing the distance between asset discovery and order placement. The article points out that X's recommendation system amplifies attention through signals such as likes, retweets, and replies, placing the trading access point adjacent to content, thereby converting attention into transactions more quickly. A 2024 experiment conducted by the UK's Financial Conduct Authority involving over 9,000 consumers showed that push notifications increased trading volume by 11%, while points and sweepstakes increased it by 12%. However, this experiment was not specifically targeted at X. Additionally, Kraken's fees vary depending on the product and execution method, and users still need to independently evaluate quotes, spreads, and account eligibility.