Robinhood and Hyperliquid are gaining more influence, and it’s foreseeable that even more challenging products will emerge in the near future. Binance has been stuck in a passive defensive mode, trying to suppress new challengers, but the result is that it’s becoming harder and harder to hold the line. Stock tokenization is bringing traffic from traditional finance. But once the traffic is here, there’s no longer a profit-making effect. So how do you retain users? Here are some approaches worth considering: let go of biases, embrace change, embrace memes; loosen up, share the benefits, give existing users opportunities to make money, and let new users see the hope of making money; truly put users first—not just as a slogan. Respect the community genuinely. What the community wants, the community should get—it shouldn’t just be empty talk. Don’t make everything about your own goals. While achieving your objectives and promoting your products, also give retail investors real opportunities to profit. Focus heavily on stock tokenization and memes to retain existing users, attract new ones, and keep them engaged. On-chain users should be able to profit, and CEX users should too. It shouldn’t be the case that once a token gets listed on Binance spot, it just keeps dropping. If CEX users are always left holding the bag, then ask yourself: if that’s the case, how will new users engage with CEX? Chances are, for every ten new users, nine will be scared away. BSC actually still has a solid user base, but especially this year, confidence has been drained. Big investors who chased the highs and lifted the market have been hurt too deeply. Stop playing these so-called clever games—retail investors have wised up and see through it all. Binance is now facing both internal and external challenges. It’s time to show some attitude and integrity. Put users at the center and don’t forget how you got here. Remember the profit-making opportunities Huobi created at midnight back in the day, and the various profit-making opportunities Binance offered from 2019 to 2021. It’s the profit-making effect that retains users and attracts new ones. Put away all the little schemes, be honest with users, and boldly embrace change. Don’t be afraid of letting your users make money. It’s time to make a change. Hopefully, in the near future, BSC will still be the most retail-friendly chain. Hopefully, in the near future, Binance won’t be a place where tokens crash after being listed on spot markets, but instead, a platform full of profit-making opportunities for spot trading.