Our rich and diverse cultural heritage presents immense opportunities for business and investment. Events such as Turkana’s Tobong’u Lore and Maa cultural festivals, among others, provide global partners with an opportunity to fuse culture and music at international platforms, creating unforgettable African experiences while opening new markets for our artistes and creatives. Sporting activities such as the Africa Cup of Nations (AFCON), which Kenya will co-host with our East African Community partners Uganda and Tanzania, also provide a powerful platform for enhanced creative and commercial cooperation between American industry leaders and Kenyan innovators and creators. On the sidelines of AmCham Business Summit in Nairobi, held talks with Recording Academy President Panos Panay, who was accompanied by Latin Grammys CEO Manuel Abud and Invention Studios President Nicky Weinstock of Hollywood.