Apple to Usher in the "Ternus Era" with the Largest Product Lineup in History

Deep Tide TechFlow reports: On September 4, over the past 15 years, Apple has primarily focused on refining its existing product lines and introducing services to generate more recurring revenue. While there have been occasional new device categories, such as the Apple Watch and AirPods, these have not led to sustained output of new concepts. All of this is set to change starting with the "Wonderlust" event on September 9 next week. New CEO John Ternus will take the stage that day to unveil the latest iPhone and Apple Watch, but this is just the beginning. Apple is about to embark on the largest product launch cycle in its history, rolling out a series of entirely new forms and product categories in 2026, 2027, and beyond. Apple has been preparing this product line for the past five years, and Ternus has repeatedly declared that a new era of innovation is imminent. In a letter to employees on Tuesday, he wrote: "I am incredibly excited about everything we are about to unveil. Next week, we will have a grand launch event that is sure to be extraordinary. I am equally thrilled about the products that will follow, including the outstanding ones already in development and the future creations we have yet to imagine." (Jin10)