Robinhood CEO: The goal is for over 95% of U.S. households to own stocks Robinhood CEO and co-founder Vlad Tenev @vladtenev said in an interview with The Iced Coffee Hour channel on August 24 that the number he's been most focused on recently is how many U.S. households own stocks. Currently, this figure is around 65%, compared to just over 50% before Robinhood came onto the scene. Now, he's thinking about whether it can be further increased to over 95%. Vlad mentioned that Robinhood aims to promote broader asset ownership, not just stocks but also other assets; Trump Accounts, private markets, and tokenization could all help more people get involved. Source: The Iced Coffee Hour