The day before yesterday, I was still saying that if X continues to be in a state of brushing volume, it will be backfired by traffic after the incentive is cancelled or reduced. It seems that X has also realized this, which is probably the reason why Nikita left. When she was there, she paid more attention to short-term traffic increase, but did not encourage "originality" at all. Instead, she blindly moved and ignored any rules to obtain maximum benefits. This has resulted in X becoming a worthless intermediary despite a significant increase in traffic in the short term. This has led to X's maximum revenue from advertising being consistently poor, with a significant decrease compared to before the acquisition. Especially in the second quarter of 2026, advertising revenue dropped by 18.4%. Someone must be held responsible for this. The most important comparative data: Q2 X advertising revenue decreased by $59 million year-on-year, but revenue sharing and creator fees increased by $35 million year-on-year. I see this data in the financial report is going to die of laughter. The reason for the decrease of advertising is that the advertiser feels that it is not worth it, while the expenditure to the so-called creators has increased significantly, which is a pure image of being ripped off in comparison, which is not as good as the early loss making game of the Chinese Internet. With more expenditure, not only did not increase income, but also decreased year on year, which is a proper kind of injustice! So it's normal to make changes now, it's strange not to make any changes. My consistent viewpoint has always been that X needs to find its own positioning and be able to clearly state what it does in one sentence. In fact, this is also true for projects in the cryptocurrency industry. I often tell my friends not to use strange self created phrases, but to use simple and understandable methods to clearly state what they are doing in one sentence. If someone doesn't understand after you finish speaking, it's useless. To introduce your project to others, the first step is to make them understand what you are really doing. Instead of piling up a bunch of fancy but impractical "professional vocabulary" that is completely incomprehensible. @Gate Crypto、 US stocks, Hong Kong stocks, South Korean stocks, gold CFD、 Predicting one-stop trading in the market