After the World Cup, I’ve been thinking a lot about the prediction market space. The headwinds in this market are becoming increasingly apparent. Users, liquidity, brand recognition, and trending events tend to concentrate on a few platforms. At a stage where there’s a lack of phenomenal events and clear product differentiation, running a new prediction market project isn’t easy. Why would users switch platforms? Where does liquidity come from? How do you keep users engaged beyond specific events? I feel these questions might be more critical than simply “launching more prediction topics.” Recently, the AI-driven prediction derivatives protocol Fortune Protocol (@fortuneglobal_) completed its Pre-A round of financing, securing strategic support from MH Ventures, Mapleblock Capital, NewTribe Capital, Basics Capital, Everwood Capital, and other institutions. From its exploration direction, Fortune seems to be targeting not just single-event markets but the efficiency of prediction markets themselves: - **AI Agent**: Helping users process information and execute strategies - **Liquidity aggregation**: Improving market depth and trading experience - **Derivative tools**: Offering more ways to express judgments and manage risks In a market where attention is dominated by leading platforms, it’s hard for new projects to carve out long-term space solely by offering more topics. Product efficiency, liquidity experience, and the ability to create new participation methods might be the real keys to winning. Whether Fortune can carve out its own path will still require time to prove. But it’s pointing to a direction worth paying attention to: the competition in prediction markets is shifting from “who has more events” to “who can make information and liquidity operate more efficiently.” Just sharing for informational purposes, not investment advice. DYOR.