This is a classic case of trying to be clever and backfiring—last night the whole internet was calling for a boycott of @base. Base had been making moves recently and gaining momentum, and @jessepollak’s sincere apology post even gave me a glimmer of hope that maybe Base could turn things around. But nope, after repeatedly failing at celebrity memes and not knowing how to handle the heat, they insisted on copying others and messed up big time again, completely killing this upward trend. The big boss of the exchange, @brian_armstrong, stepped in alongside the chain’s leader, openly hinting at big moves. Then, just as a wave of supporters started charging forward on Base, they switched their profile pic back to Punk and stabbed everyone in the back, leaving hopeful supporters buried. It’s like playing games with people. I really don’t get what they’re thinking. Jesse hasn’t learned anything from the Jesse token fiasco. If you can’t pull it off, just don’t touch it. Is it so hard to focus on building a sustainable narrative? Seriously speechless