Alexandre Dreyfus|7月 16, 2026 09:36
Sports teams are now a $700 billion asset class. Almost nobody has done the math.
I spent time this week pulling the numbers together.
Here's what the data actually says.
The market value of professional teams today:
→ NFL: ~$227B (32 teams, avg $7.1B — up 104% since 2021)
→ NBA: ~$165B (avg $5.4B, up 21% in one year)
→ MLB: ~$95B
→ NHL: ~$67B (doubled since 2022)
→ MLS: ~$23B
→ Top 50 soccer clubs (EPL, La Liga, Serie A, Bundesliga, Ligue 1, Portugal + MLS): ~$95B
→ Brazil top 30: ~$9B. Turkey's four listed giants: barely $1.25B in market cap combined.
Add the long tail and you're at roughly $700 billion globally. More than the GDP of Switzerland's neighbor Austria — locked in ~300 franchises.
The growth is not slowing down:
The NBA just signed $76B in media rights. The NFL has $125B+ guaranteed through 2033. NBA expansion fees for Las Vegas and Seattle are being discussed at $7–10B per team. The Lakers sold at $10B. The Padres just went for a record $3.9B.
US teams trade at 9–13x revenue. European football clubs? Mostly 3–5x. Same sport, same fans, same emotion — half the multiple. That gap is the biggest untold story in sports finance.
And here's the real shift: institutional capital has arrived.
Per PitchBook, PE firms now hold stakes in 63 major North American teams, with $240B+ invested. 20 of 30 NBA teams have private equity on the cap table. CVC launched a $14B sports platform. KKR just bought Arctos. Apollo took control of Atlético Madrid. Even US college sports is negotiating billion-dollar PE deals.
Ten years ago, owning a team was a billionaire's trophy. Today it's an asset class — uncorrelated, scarcity-driven, compounding at 12–20% a year in the US.
The question nobody has answered yet: institutions got their access.
When do the fans get theirs?
That's the trillion-dollar question for the next decade of sports.
Sources: Forbes, Sportico, CNBC, PitchBook, Football Benchmark, Sports Value (2025–2026 valuations).(Alexandre Dreyfus)
Share To
Timeline
HotFlash
APP
X
Telegram
CopyLink