Binance Bets on Crypto Super App, Stablecoins Reshape Growth

According to Deep Tide TechFlow on July 16, as reported by CoinDesk, Binance is shifting its growth strategy from pure crypto trading to creating a payment-focused "super app" that offers broader financial services such as stocks and ETFs. Shunyet Jan, Binance's head of spot and derivatives, stated that stablecoins are transitioning from trading assets to tools for payments and transfers, driving this transformation. In June, Binance enabled the trading of over 7,000 U.S. stocks and ETFs settled in stablecoins. Within the first month, the product reached $1 billion in assets and nearly $3 billion in cumulative trading volume, with over 73% of contributions coming from users in emerging markets. The platform currently serves over 300 million retail users, with retail and institutional user growth projected at approximately 7% and 9%, respectively, by the first half of 2026.