[Serenity: NVIDIA is the 'Kingmaker' of the ASIC Market, Companies Like Marvell Are Gradually Eroding Broadcom's Share] BlockBeats News, July 3 — Serenity published an article expressing a personal 'conspiracy theory' that NVIDIA CEO Jensen Huang might not favor Broadcom (AVGO) and believes that ASIC challengers allied with NVIDIA are gradually eroding Broadcom's ASIC market share. Companies like Marvell (MRVL), MediaTek, AlChip, GUC, and others appear to be slowly encroaching on Broadcom's ASIC market share. He suggests that this process is being quietly advanced with NVIDIA's support. He likens this phenomenon to the rise of emerging cloud service providers last year, suggesting that they, in some ways, have become an extension of NVIDIA's ecosystem, aimed at countering the moat created by cloud service providers' in-house ASIC development. While the overall ASIC market is clearly still growing, many challengers seem to be taking on more projects related to hyperscale cloud service providers, potentially with NVIDIA's backing. Serenity emphasizes that this is not investment advice but considers it an interesting two-year trading opportunity. However, he predicts that after 2030, companies like Google may internalize more of their design work. He also states that NVIDIA is clearly the 'kingmaker,' and any company it touches will be revalued by the market, citing previous discussions about Marvell potentially becoming a 'trillion-dollar company.' [Original Article Link]