Xiaohongshu is going to the Hong Kong stock market to ring the bell, and this matter has recently gone viral. But to be honest, I'm not very interested in ringing the bell itself. What really caught my eye was a new product called REDSkill, which was quietly launched before its release. I write about US stocks and IPOs every day, and I am too familiar with telling stories before going public. SPCX and OpenAI say that before going public, many companies will anchor their valuation and fill up their imagination. You have to make the secondary market believe that you are not at the current valuation, and you have another story to tell. So when I first saw Xiaohongshu talking about REDSkill again, my first reaction was whether it was another new narrative packaged before its launch? A former employee of Xiaohongshu once said a straightforward sentence, which roughly means that Xiaohongshu needs a new story because it hasn't been launched yet. It sounds like roast, but in fact it's quite accurate. Of course, Xiaohongshu needs new stories. Just relying on the four words' grass planting community ', the market is already very familiar, and it is difficult to generate particularly high imagination. If it wants to go public, it must tell investors that I am not just a content community, I can also grow new things. But this time I feel a bit different. Because REDSkill is not just about 'future planning', it can really be activated. The skills created by the creator can be directly hung under the notes. You can easily experience a piece of content without jumping, downloading, or understanding any technical skills. This point is crucial. In the past, many platforms used to leave tools waiting for you to find them. Xiaohongshu is not like that this time. It puts Skill into the content stream and puts it in the same scene as notes, likes, favorites, and comments. That is to say, it is not selling a tool, but making the tool a part of the content. We can now see some early data. Some notes have driven a single skill to over ten thousand users, while a skill related to World Cup anime wallpapers has achieved 1.5 million exposures, and REDSkill related notes have directly surpassed ten thousand likes. These numbers may not be exaggerated in mature products, but the problem is that it is still in the internal testing stage. That's interesting. Because the strongest aspect of Xiaohongshu is not just about tools, but about distribution. As long as something can be packaged by content, planted by users, and repeatedly spread by the community, it has a chance to run a flywheel. Alibaba, Tencent, and ByteDance are also pursuing similar directions, but with different routes. Some are more like selling abilities, some are more like selling services, and some want to join the mini program system. The path of Xiaohongshu is more focused on content communities: first let users see it, then let users use it conveniently, and finally let users spread it themselves. This is also the area that I truly care about. In the era of mobile Internet, App Store is the entrance. Whoever controls the entrance, controls the user's time and also controls the business flow. If we really enter the era of agents and skills, then skills are likely to be the new generation of apps. Whoever can distribute these skills has a chance to get the next entrance ticket. Xiaohongshu may be trying to grab this ticket now. Of course, I don't want to talk too much. REDSkill is still very early, and the internal testing data cannot be directly extrapolated to ecological success. Whether it can continue to attract creators, enable ordinary users to use it for a long time, and truly commercialize it, all of these still need to be questioned. But at least this time, it's not just about a pure concept. It's not just about what we need to do in the future, but there are already a group of users who are really using it, have notes running data, and can see a little bit of the transmission chain. This is indeed rare in many pre launch stories I have seen. Redskill Rednote Skill Little Red Book