Nowadays, KOLs in the English speaking area are causing a huge uproar. Anselm said: Everyone present here is garbage. Other KOLs said: Get away, you fraudster. This verbal battle may seem like a controversy over Anselm, the Meme, but in reality, it's about a more crucial matter: The payment method for Meme has changed. Most of the previous Meme games were dark box games. Zhuang controls the fundraising from behind, KOLs shout orders in front, and the community calls on families to rush in the comment section. How are the chips divided? I don't know Who took it earlier? I don't know Do KOLs really like it or do they charge for it? I don't know either. What you see is the stage, the real transaction takes place in the underground garage. But Anselm's gameplay is different. The core change is not 'celebrity coin issuance'. But rather KOLs stand in front of the stage to distribute chips. This is different from KOL coin issuance and celebrity coin before. Previously, when KOLs issued coins, the essence was: I have traffic, I send a coin to turn my traffic into liquidity. Previously, celebrity coins were essentially: I have a name, and I authorize it to the market for a round of speculation. But now this set is more like: I have influence. I not only shout orders, but also directly participate in chip allocation, narrative diffusion, and attention organization. In other words, KOLs have transformed from "advertising spaces" to "distributors". From 'come and help me shout a few words' to' you go to the table, you take the chips, and you are responsible for bringing the people '. That's why the English section is so explosive. Supporters will feel that: At least this is stronger than the previous dark box. Previously, everyone knew that someone had taken chips, but no one admitted it. Now let's just make it clear. Chips are marketing expenses. KOLs are distribution channels. The controversy is about spreading fuel. Opponents may feel that: This is even more dangerous. Because it directly transforms the reputation, fan relationships, and market sentiment of KOLs into a chip distribution system. Previously, red envelopes were stuffed behind the back. Now it's the front desk issuing meal vouchers. It looks more transparent, but fundamentally, it still requires asking: Who got the coupon? How much did you take? When will it be sold? Is anyone responsible? This is the key point. So Ansem's matter cannot be simply seen as' another character coin '. Character coins simply turn someone into a symbol. And this gameplay is to pull a group of KOLs into the distribution network. One person is responsible for ignition. A group of people are responsible for adding firewood. The market is responsible for watching and arguing. In the end, the controversy itself turned into fuel. This is the biggest difference between it and a regular Meme. A regular Meme has a picture first, and then finds someone to spread it. These types of memes start with people and then turn them into spreading machines. The narrative of ordinary Meme is about animals, culture, and memes. The narrative of this type of Meme is about people, teams, networks, and open games. You used to buy stories. What you are looking at now is who sits at the table, who holds the cards, and who is willing to bet their reputation on it. Of course, this does not necessarily mean it is healthier. Clear signs do not equal fairness. Publicly distributing funds does not mean no harvest. KOL platform does not necessarily mean that the project is reliable. But it does represent a new change: Meme is transitioning from a single line game between the village and individual investors to a multi-party game involving the village, KOL, community, opposition, and onlookers. The most important issue before was: Can this narrative become popular? The more important issue now becomes: Who is distributing chips at the front desk? Who really got the chips? Who is willing to continue standing on the platform? Who curses more fiercely and helps spread it more? So this argument in the English section is not just about eating melons. It is testing a new template: Can KOLs transform themselves from being the ones shouting orders to becoming distribution nodes for Meme. If this set runs smoothly, the Meme gameplay will be even more naked in the future. No longer pretending to grow naturally. But I'll tell you directly: This is an attention distribution war. Chips are budget. KOLs are channels. The controversy lies in advertising. The community is both the audience and the actors. That's why Ansem is worth watching. Not because it must be right. But it's because it moved things that were previously hidden under the table onto the tabletop. In the past, when people ate hotpot, they didn't know who made the bottom of the pot. Now the chef stands up and says: I opened the pot and provided the ingredients. Anyone who disagrees can go out and curse. Then the whole street was surrounded.