Strategy CEO: Great companies all go through a 'near-death experience' On June 19, 2026, in an interview with Coinage, when asked about his feelings on facing billions in unrealized losses on paper, Strategy CEO Phong Le @phongle reflected on the company’s experience navigating multiple economic cycles since its founding in 1989. He stated that, just like Amazon and Tesla once went through their own 'near-death experiences,' it’s precisely these low points and tough times that define strong companies and leaders. Phong Le believes that the crypto winter of 2022 forged incredible resilience within the team. As for the massive unrealized losses on paper, he candidly shared that his ability to stay calm stems from his unwavering belief in Bitcoin’s underlying logic. He argued that putting the financial system on a digital track is a far better approach; as long as one believes in this exceptional digital asset, all other challenges will eventually resolve themselves. Source: Coinage