小龙先生|Jun 27, 2026 13:37
Shameless Apple, teaching the world what true pricing power looks like!
Apple isn’t selling chips and phones—it’s selling *“the art of capitalism.”*
Micron’s CEO recently said something that had me laughing out loud:
Over the past decade:
Apple would buy our chips for $5,
stick them into a metal box,
and then turn around and charge consumers $99 for an upgrade.
What’s even more absurd is that
when Micron wanted to raise the price from $5 to $7,
Apple would complain it’s too expensive, haggle, and squeeze supplier margins.
And now?
Micron finally grew a backbone:
“We used to sell it to you for $5, now it’s $50.”
Apple’s response? A textbook example of capitalistic mastery:
Apple didn’t absorb the $45 cost increase,
didn’t reduce its profit margin,
didn’t even take a slight hit to earnings.
It simply turned around and told consumers:
“The upgrade price is now $250 higher. Thanks for your understanding.”
Supplier raises prices by $45,
Consumers pay $250 more.
There’s a saying in the capital markets:
If you have pricing power,
inflation is always someone else’s problem.
Apple’s true genius has never been in making phones.
It’s in making the whole world willingly pay for its profit margins.
This, right here,
is the ultimate form of capitalism:
Suppliers innovate,
Consumers foot the bill,
And shameless Apple smiles all the way to the bank.
With Apple pulling off such brazen price hikes, will you still buy their products?
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