Micron CEO accuses Apple of taking advantage of the industry downturn to significantly lower prices, resulting in a severe shortage of production capacity at present BlockBeats News: On June 26th, Sumit Sadana, Chief Commercial Officer of Micron, subtly pointed out that "certain specific major clients" (Apple) used their negotiation advantages to significantly lower prices during the last industry downturn, seriously weakening the company's ability to invest in production capacity and laying the hidden danger of severe memory shortages today. According to other data, Apple's price cutting behavior has led to huge losses (some up to -90% gross profit margin) for suppliers such as Micron and Hynix in 2022 and 2023, while Apple has profited over $16 billion through pricing strategies for different storage capacities of the iPhone. Interestingly, after three years, Apple has discovered its own "law of causality". Yesterday, Apple was forced to raise the prices of its hardware products due to the skyrocketing cost of storage chips, which subsequently triggered a sharp drop in the company's stock price. [Original link]