The pre-sale trailer and release date for GTA VI just dropped last week, and TTWO (Rockstar’s parent company) saw its stock price jump 5% thanks to a 30-second clip. This is hands down the most anticipated game in history. An entire generation grew up with *GTA V*, and Los Santos is the city I know best. Pre-sales are set for June 25th (Thursday), and analysts are predicting $1 billion in sales within the first hour—back when *GTA V* launched, it took three days to hit that number. CEO Strauss Zelnick has repeatedly said that marketing won’t kick off until summer, but every time a trailer drops (as long as there’s no delay involved), TTWO’s stock price typically rises 3-5%. With pre-sales starting Thursday, it’s almost guaranteed we’ll get a new trailer alongside it. The key thing is, this game doesn’t even need to worry about selling. Even my high school friends who are working three jobs just to get by are saying they’re ready to drop $100 on *GTA VI*. Whatever price they set, people will pay. Pricing itself is bullish for the stock—AAA games have already gone from $60 to $70, and some Nintendo titles are even selling for $80. No matter the price, if the CEO goes on CNBC and says something like “record-breaking sales,” Wall Street analysts will eat it up.