Google reportedly invests $75 million in A24 Pictures to collaborate with DeepMind in developing non prompting AI film and television tools According to Beating Monitoring, informed sources have revealed that Google will invest approximately $75 million in A24, an independent production company that has produced films such as "The Back Room". Although Google has previously ventured into the online entertainment industry through its subsidiary YouTube, investing in A24 is the first time Google has directly held shares in a film studio. Both parties have signed a multi-year, non exclusive cooperation agreement, which stipulates that Google will not have access to data such as A24's movie and television libraries. The collaboration between Google DeepMind and A24 aims to develop new tools for the film production and distribution process. Scott Belsky, the partner in charge of technology and innovation at A24, stated that current AI developers place too much emphasis on reducing film production costs and shortening cycles through technology, which is not attractive to filmmakers. Belsky believes that AI should be used to retain creative control and support creative adventure, and the jointly developed tool will not adopt the current prompt word generation mode that many creators dislike. Before Belsky joined A24 from Adobe last year, both parties had already started to engage. A team of 20 led by Belsky, A24 Labs, is developing an AI storyboard script generation application to help directors identify potential issues through rough sketches before official filming begins. In order to advance its strategy of expanding into a global media company, A24 is producing its highest budget film project in history, the game adaptation of "Elden Ring" directed by Alex Garland, with a production budget of up to $175 million. Google's investment amount is equivalent to the approximately $75 million invested by Thrive Capital in 2024, when A24 was valued at $3.5 billion. However, embracing technology giants also brings potential brand reputation risks to A24, whose core reputation is mainly built on deep ties with emerging directors and young audiences, who generally have a skeptical attitude towards the social impact of technology companies and AI. [Original link]