Polymarket fake video marketing, involving approximately $1.9 million The *Wall Street Journal* investigation revealed that between December 2025 and May 2026, Polymarket collaborated with marketing agency Virality to organize creators to post a large number of promotional videos on TikTok, YouTube, and Instagram, amassing over 140 million views. Out of the 1,105 videos analyzed, about 70% contained false betting content, involving approximately $1.9 million. Among them, 118 videos showcased nearly $900,000 in 'profits,' but if calculated based on actual market results, these trades would have resulted in an estimated $166,000 loss. Polymarket also set up a test website highly similar to its official site to produce related content, allowing creators to simulate betting and profit-making processes. The website has since been taken down. Some creators of these fake videos reportedly earned $2,000 to $3,000 per month. The content was shared in the form of regular user posts rather than being explicitly labeled as advertisements. Popular streamer Adin Ross secured a multimillion-dollar collaboration deal and regularly promoted Polymarket during his live streams. WSJ believes these marketing efforts are part of Polymarket's strategy to expand its influence, compete for prediction market users, and push for its return to the U.S. market, aiming to 'make the company impossible to ignore on the internet.'