LG Electronics chooses to develop a new blockchain based on Arbitrarum

LG Electronics has chosen to develop a new blockchain based on Arbitrum to support advertising and media businesses, with ARB tokens rising by over 5%. This network is used for the placement, purchase, sale, and management of digital advertisements, and records the interaction between users and advertising content. Arbitrarum is developed by Offchain Labs and utilizes Optimal Rollup technology. LG has launched the enterprise level blockchain Monachain, developed the cryptocurrency wallet Wallypto, and launched the Art Lab NFT marketplace through its IT services department LG CNS.