I got Claude Code to watch and analyze 30 different creator videos to understand what makes them work. --- AI-generated short form often feels flat and not quite as interesting as a real human creator’s content on IG / TikTok. But it’s really hard to pinpoint exactly why. I had Claude figure it out. I gave Claude a skill to “watch” videos and then pointed it at a bunch of creator videos. It came back with the idea of a "creator grammar" — lots of unwritten rules that make a video feel alive. --- One of the big one is pacing. If you tell Claude "cut every 2-3 seconds," you get uniform cuts. And uniform cuts feel predictable and flat. Real creator videos have dynamic pacing: seven cuts or overlays in four seconds in one beat and then a single shot held for five seconds in the next. The rhythm depends on the content, it’s not strictly uniform. --- I highly recommend having Claude watch real videos and extract the unwritten rules — for you to read, or to feed into the agent that makes your videos. It’s very hard to put this kind of analysis into a doc yourself, but Claude can pattern match and understand these abstractions. Lots of other unwritten rules came from this including ideas around sfx, transitions, overlays, etc(Shiv)