The same issue exists in the BN Plaza. Let me share a few thoughts real quick. @yingbinance 1. Most of the rebate relationships have settled (as U.S. stocks penetrate further, intraday trading will become less frequent). Pulling in new users from within the platform is a mistake. 2. There’s no incentive for live streaming. Basically, I earn nothing from my streams—it’s purely sharing (since I don’t really do rebates). Without a business model, it’s hard to sustain. Financial live streaming isn’t about selling products, pushing boundaries, or group hype. Public platforms like YouTube/Xiaohongshu have more growth potential (the team needs to think this through). 3. Creator incentives = a drop in the bucket. The team has probably considered this, but the problem is that crypto content streams and projects are shrinking, and the reward pool will only get smaller. You can see this from the decline in alpha participants and trading volume. 4. After fully transitioning to a U.S. stock white-label brokerage, the gap between professional-level KOLs and purely technical KOLs will widen significantly. Stocks require both a financial background and professional knowledge. It’s not just about saying “bullish” or “bearish” every day—it needs solid proof to back it up. So if someone is already that strong, why would they come to the Plaza? Why would they stream here? Some suggestions: I think building infrastructure around creators’ private sharing could be a direction. For example, paid exclusive communities (must be within BN) or paid live streams (similar to Tencent Sports).