[Prediction Markets Leverage Meme Culture to Attract Gen Z, 69% of Users Suffer Losses Raising Regulatory Concerns] Odaily Planet Daily News: Prediction market platforms like Kalshi and Polymarket are leveraging meme culture, humorous memes, and gamified designs to attract younger users. These platforms enhance user engagement through features like leaderboards, badges, and interactive comments, while setting low barriers to entry, with a minimum participation age of 18—lower than the legal gambling age of 21 in most U.S. states. Currently, only a small number of top users profit from Polymarket trades, with approximately 69% of users incurring losses. Experts warn that young users, influenced by cognitive development factors, may develop a dependency on high-risk investments. It is reported that U.S. Senators Katie Britt and Richard Blumenthal have introduced legislation to restrict minors' exposure to prediction market advertisements. (Fortune)