During the last World Cup, a lot of folks might not have been in the space yet and hadn’t played around with the whole 'World Cup concept.' But the OGs should remember—it was pretty wild back then. On BSC at the time, projects like SOCA, TMT, Qatar mascots, and others started positioning themselves months in advance. Once the World Cup hype kicked in, the capital and sentiment were on fire. The World Cup itself is a global traffic magnet. It’s not just a sports event; it’s more like a month-long 'global emotion pool.' And this time, it’s even more special. The 2026 World Cup will be jointly hosted by the U.S., Canada, and Mexico. With the U.S. as the main stage, the hype in the Western crypto space, KOLs, betting, memes, and social media buzz will be even crazier than last time.