[X Announces Launch of Creator Connect, Using AI to Match Brands with Creators for Collaboration] BlockBeats News, May 19 — X announced the launch of an AI-driven tool, Creator Connect, designed to match brands with creators based on marketing goals, audience interests, and real-time trends. This feature is powered by xAI tools, with X handling the entire process, including creator selection, outreach, content creation, and distribution, while brands can review at each stage. Mitchell Smith, X's Global Head of Content Partnerships, stated that the platform is entering the 'Creator Era' and is committed to building a healthy and sustainable creator economy. Monique Pintarelli, xAI's Global Head of Advertising, noted that Creator Connect combines AI technology with X's real-time communication capabilities to help brands reach consumers more efficiently. This launch is part of X's 'Year of the Creator' initiative. Previously, the platform introduced features like Creator Subscriptions 2.0 and Exclusive Threads, and doubled revenue sharing for creators. [Original Link]