‘Binance Life’ is on the rise again. Recently, I’ve been reviewing Binance’s moves in financial infrastructure, and honestly, there’s been quite a lot happening. - In China, you can now use Binance to top up your phone credit; - Fiat currency can be directly withdrawn to Hong Kong bank cards; - Payments in Vietnam are rolling out, with 90% of local merchants supporting Binance Pay; - Cathie Wood (aka ‘Wood Sister’) personally clarified that the issue on 10/11 wasn’t Binance’s fault. Each individual move might not seem huge, but when you connect the dots, it gets interesting: Binance is actually switching tracks. From being just an ‘exchange,’ it’s aiming to become a super financial app. This got me thinking about what Yi Jie (Binance’s top exec) said a few days ago: Binance’s next goal is to serve 3 billion users. 3 billion—so I did some math. There are about 240 million A-share investors and 167 million U.S. stock investors, which adds up to roughly 500 million people. In other words, the ceiling for being just an ‘exchange’ isn’t that high. But then let’s think about it: Alipay has 1.4 billion monthly active users. So the ceiling for a ‘super financial app’ requires a whole new level of thinking. Since Binance is targeting 3 billion users, what it’s likely aiming for next is a ‘global crypto version of Alipay.’ This is a completely different scale of ambition. @binancezh @yayabinance @pear_bnb