Bai Bing's tax evasion case details are trending again today. Bai Bing, a popular influencer with 40 million followers known for visiting stores, was reported to have evaded taxes amounting to ¥9.11 million between 2021-2024 by setting up shell individual businesses, altering income nature, and filing false declarations. In the end, he was ordered to pay back taxes and fines totaling ¥18.91 million, which have already been fully settled. He personally appeared on camera to admit his wrongdoing and acknowledged the related practices. This case clearly shows that the income model of traditional influencer economies has a lot of gray areas—store visits, ads, and other ways of monetizing traffic often lack transparency. Once tax big data systems are fully implemented, these kinds of operations can be easily identified with precision. Interestingly, this highlights one of blockchain's core features from the opposite perspective: every transaction is publicly recorded on-chain, traceable, and cannot be arbitrarily altered. Traditional influencers rely on "persona + operations" to make money, while blockchain leans more on transparent data and rules. Times are changing, and so are the ways of doing things. Many old models are now facing increasingly strict scrutiny.