reMarkable laid off 180 people, even the CEO got cut. Back in 2022, it was valued at $1B, but turns out a simple e-book business can't support so many people. For hardware companies with unicorn valuations, if they can't get subscription ARR to 20%+ of revenue within 3 years or launch a second product line, they're very likely to go through similar down rounds and layoff cycles. Peloton, GoPro, Fitbit... same story, low efficiency per employee is brutal.