Last night, Apple officially announced that CEO Tim Cook will step down, with hardware chief John Ternus taking over. When Cook joined Apple in 1998, the company was on the brink of bankruptcy. He restructured the supply chain, transforming a creative workshop into a finely tuned business machine. But let’s be honest, from iPhone 11 to iPhone 17, it’s felt like playing 'spot the difference.' The successor, John Ternus, is Apple’s Senior Vice President of Hardware Engineering and has been with the company for 25 years. From iPad to Mac, from Apple Watch to Vision Pro, 80% of Apple’s hardware products have his fingerprints on them. This leadership change sends a very strong signal: Apple might be shifting from being a logistics company back to being a product company. In his open letter, Cook wrote: 'John is the right person to lead us into the future of innovation.' A great tech company shouldn’t just have warehouses full of inventory turnover—it should be brimming with the next crazy idea that can change the world. What we miss isn’t Steve Jobs himself, but the 'Think Different' Apple. Can the new CEO, John Ternus, bring that back?