The essence of being a KOL is a cyclical game. You need to exert effort at the right time. During a bear market, write less; the time to go all in is at the early stages of a bull market. Energy is limited, and the results during a bear market are poor. Big gains require enduring until the bull market, but most people can’t make it through. Save your energy for the bull market’s start—one effort there is worth ten elsewhere, and you can quickly achieve big results. The hard part is: many KOLs have it so tough that they’re constantly thinking about making money. Their energy gets drained during the bear market, leaving them with no money and no hope in sight.