Coinbase CEO: Why are we slow to list coins? Coinbase CEO Brian Armstrong @brian_armstrong shared in an interview on the Relentless podcast that companies are building long-term trust through open and transparent 'personality marketing.' He believes platforms must resist the temptation of short-term growth and refuse to list high-risk projects. Although often criticized for being slow to list coins, large platforms have deep pockets and will inevitably face lawsuits if a project collapses, so litigation risks must always be considered when making decisions. Source: Relentless