90% of the coins cannot be sold, it's not because the product is not working, it's because the project team treats investors like fools! The most outrageous aspect of many project teams nowadays is studying products, narratives, research institutes, and how to make announcements every day Finally, not studying the most deadly thing: How to make the market willing to continue buying your coins. Many people think that the inability to sell coins is due to poor market conditions, a cold race track, or a lack of community sentiment. These certainly have an impact. But the more fundamental issue is actually quite simple: You didn't explain this thing clearly at all. Who should buy you. Why did I buy you. Why continue to hold it after buying it. Many coins do not die without a story. It's dying when no one understands, no one dares to buy, and no one dares to hold heavy positions. 1. To put it bluntly, there are only two things: who knows you and who is willing to buy you. Many project parties default to one thing: If I make the product well, the market will naturally give it a valuation. This idea is quite foolish. The market is not here to participate in your defense. Investors also have no obligation to supplement your business logic, valuation model, or brainstorm a bright future for you. You don't explain your assets clearly, If you don't explain clearly how to get from 1 dollar to 5 dollars, Why should others lift the sedan chair for you? That's also why I've always felt that investor relations have been severely underestimated by the cryptocurrency industry. Investor relations is not about making a few announcements, opening a few AMAs, or forwarding to a few KOLs. It essentially consists of two things: Let the people who should buy you know about you. Let the people who know you actually buy you in the end. Many coins are not products. No one really understands how much it is worth, and no one is willing to spend time researching it. This type of currency, no matter how good the product is, will still experience a decline. 2. Investor relations is not about reading announcements, it's about controlling how the market understands you. If you don't speak up, the market will speak up for you. The funniest group of project teams in this circle are those who start pretending to be dead when the data looks bad. TVL dropped, don't say. Income has dropped, not to mention. The user quality is poor, not to mention. Unlocking is almost here, without saying anything. The question is simply: I don't want to be criticized on Twitter. But the project did not die from being criticized. The project died from being forgotten by the market. If you don't say it, the market won't ignore it. The market will only brainstorm the worst version. Is the national treasury going to be smashed? Is there a problem with market making? Is the team dead? Did the institution leave early? If you don't explain, others will assume the worst answer. So silence is not steady at all. Silence is giving money. The data doesn't look good, it's not embarrassing. Slow growth, no shame. Gradual stall is not shameful. It's embarrassing to pretend like nothing happened despite a bunch of holes lying there. A team that truly knows how to do things will not deceive people with perfect data. They will explain the background clearly. Which one is important. Which one is being repaired. Which part hasn't been fixed yet. What should we look at next. This is what trust is all about. 3. In 2026, those who still rely on empty words to sell coins are basically doomed. Narrative without data support is just playing rogue. Don't talk to me about the vision. When there is no data for the vision, anyone can draw it. What really moves buyers is not 'we are awesome'. What are you using to prove that you are worth this price. For example, you are a perpetual contract DEX. You said your trading volume was 75 million US dollars last month. And then? Is this good or bad? Compared to whom? How is the quality of income? How about retention? What is the level of growth rate compared to the same track? If none of these are available, how can investors make a judgment? By guessing? The biggest problem with the current pile of projects is not the lack of data. On the contrary, there is a pile of data and no conclusion. There is another key point: You need to translate the encrypted content into a language that traditional funds can also understand. Not every potential buyer is willing to build a model for you from scratch. If we study you, we have to dig our own links, wash our own data, guess and unlock, and guess our own treasury, The majority of people's choices would only be: Never mind, I won't buy it anymore. Don't blame the market for not valuing you. Many times, it is you who have raised the threshold for buying yourself too high. 4. Unlocking, position structure, buyer profile - if you don't do these dirty jobs, tokens won't have a decent price. The most outrageous thing is that many projects only suddenly remember to sell under pressure one or two months before unlocking. It's too late. By then, 30 days won't even be enough to find a contractor. Not to mention repairing supply and demand. This kind of thing should be done six months or even a year in advance. Who will take it? Whoever gets it, smash it? Who could be a long-term buyer? Do you want to postpone unlocking? Should we communicate in advance? These all need to be dealt with in advance. There are even more outrageous ones. Many projects have almost no knowledge about their owners. Who is the Long Term? Who is short-term? Who bought spot goods and started perpetual hedging behind it? Who talks about faith and hits it when it bounces back? You can clearly see a lot of things on the chain, The result is that a bunch of projects are still like blind men playing with elephants. This is quite foolish. Ultimately, investor relations is not a compliance action. It's not just about sending a PDF, having a conference call, and reciting a few scene sentences. It is sales. It's distribution. It's a narrative. It's data. It's about finding buyers, persuading buyers, and keeping buyers. 90% of the projects are unsold today, It's not because the market doesn't understand innovation. It's because the project team themselves didn't explain clearly why it's worth buying. Coins will not automatically rise just because you work hard to build them. The market will not automatically buy just because you work hard. You have to make money understand you. Otherwise, you will continue to hold onto so-called 'good products' and watch your coins rot all the way.