[Industry Expert: AI Model Poisoning is a New Form of Unfair Competition] According to a report by China News, the '3·15' Gala exposed the issue of AI large models being 'poisoned.' Li Fumin, an expert from the Intelligent Social Governance Research Institute of Shandong University of Finance and Economics, stated that businesses using services like GEO to conduct targeted training on large models, guiding AI to generate recommendations for specific products or services, essentially constitutes a new form of unfair competition and consumer deception. This involves covert marketing and fabricating facts through technical means, causing consumers to unknowingly receive embedded marketing content. The harmfulness and illegality of such actions require serious attention. On one hand, such behavior infringes on consumers' rights to information and fair trade as stipulated by the Consumer Rights Protection Law. On the other hand, it involves using technical means for false or misleading commercial promotion, disrupting the normal order of recommendation algorithms and the market competition environment, thereby constituting unfair competition. To address the issue of AI poisoning, a multi-pronged approach is needed. Regulatory authorities should include AI-induced marketing in key monitoring efforts and strengthen law enforcement and supervision. AI operators should enhance the review of data sources and output filtering, establishing traceability mechanisms. Consumers should improve their awareness of the commercial nature of AI-generated information and actively protect their rights through complaints and reports.