Strategy buys another 17,994 Bitcoins, total holdings rise to 738,731 BTC According to Michael Saylor, Strategy purchased 17,994 Bitcoins between March 2 and March 8 for approximately $1.28 billion, with an average price of around $70,946 per Bitcoin. As of March 8, the company holds a total of 738,731 Bitcoins, with a total purchase cost of approximately $56.04 billion and an average holding price of around $75,862 per Bitcoin.