蓝狐
蓝狐|Feb 26, 2026 06:46
I saw the news that Meta is going to develop stablecoins again. *Why is Meta making a comeback? The reason is simple, with over 3 billion users. Facebook, Instagram, and WhatsApp together have over 3 billion users worldwide. If these apps were to directly insert stablecoin payments, it would be like creating an encrypted wallet for users (although integrating third-party stablecoins). Imagine: you come across a bag on Ins, buy it with stablecoins, and send it home directly; Alternatively, WhatsApp users in the United Arab Emirates can transfer money to relatives in India without using SWIFT, with a handling fee of a few cents. Meta's goal is to make payments as simple as sending messages, while also earning some transaction fees. *Meta is not the first time to focus on stablecoins In 2019, they launched Libra (later renamed Diem) with the intention of creating a global stablecoin (supported by a basket of fiat currencies), but were hit hard by US regulatory agencies and the project went bankrupt. The assets were sold to Silvergate Bank, and later former team members came forward to develop two new chains, Aptos and Sui. This time, Meta is making a comeback. Instead of issuing their own coins, they are "borrowing chicken to lay eggs" - integrating existing US dollar pegged stablecoins (such as USDC or USDT) through third-party partners, and launching new wallets to support payment functions on platforms such as Facebook, Instagram, and WhatsApp. This gameplay can reduce regulatory risks and avoid sovereign actions that are seen as challenging central bank currency like last time. The goal is to achieve instant cross-border transfers without traditional bank fees, which could bring over 3 billion potential new users to the cryptocurrency industry. The integration is expected to start in the second half of 2026 and is currently in the testing phase. Currently, Stripe is the most popular among partners (Stripe acquired Bridge stablecoin platform for $1.1 billion). Bridge supports enterprises to issue custom stablecoins or integrate existing stablecoins, and supports the issuance, management, and payment of US dollar linked assets. Meta does not directly issue new coins, but relies on platforms such as Bridge to process payments and implement wallets. This cooperation model is similar to Meta's long-standing relationship with Stripe in the traditional payment field, but now it has expanded to blockchain. *The impact of Meta stablecoin integration on cryptocurrency Meta's stablecoins are likely to support multi chain operations, including Ethereum L1/L2, Solana, and others. Specifically regarding Ethereum, currently over half (often 60%+) of the global stablecoins are running on Ethereum, especially the big players USDC and USDT. Meta does not issue new coins on its own, but integrates existing stablecoins (most likely USDC or similar) and makes payments through Stripe's Bridge platform. Bridge also supports Ethereum and its L2 (such as Base), and Stripe's Tempo chain is compatible with the Ethereum ecosystem. Meta's 3 billion users pay with stablecoins, with some transactions falling on the Ethereum mainnet+L2. If the trading volume is large enough, even if the gas fee is very low, it will generate significant gas fees overall, thereby burning the corresponding amount of ETH. As for how much it can bring, it is currently unpredictable. In addition, once the majority of Meta users use stablecoins, it will be helpful for more users to understand and enter the crypto field. As users become proficient in using stablecoins, they will gradually come into contact with crypto lending/trading/staking, and some new users will also enter the crypto world.
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