qinbafrank|Feb 22, 2026 15:01
X requires all advertisements to be disclosed. Is the official X implanted advertising system coming? It is highly likely that X officials ended up doing Agency's work themselves. Recently, Nikita, the product manager of X, posted that in the future, bloggers may declare paid promotion in their business tweets, otherwise they may face the risk of account suspension. What specific types of promotional tweets need to be declared, as explained in detail by Brother Ni in this article. Here we can discuss the possibility of further commercialization of the X platform itself in the future
Nowadays, X advertising is basically centered around Promoted Ads, integrating information flow (Timeline), Explore, search and other positions. Advertisers can use the X advertising management platform Ads Manager for self-service operations, and a few major brands can directly contact the official sales team with customized promotion plans. But this is essentially a hard and broad information flow.
We know that in addition to the hard and wide information flow, there is also a very important form of advertising on social media platforms, which is embedded into the user's own Twitter content. This is very common on Chinese social media platforms, such as Tiktok, Weibo, and Little Red Book. However, there is currently no official embedded advertising system on X, and advertisers are mostly promoted through various agency agencies. This is also a familiar way for everyone to promote encryption projects. In fact, not only in the encryption field, but also in the entire Chinese and English technology field, a large proportion of project promotion adopts the form of paid promotion with bloggers.
On domestic Chinese social media, Weibo has Super Fan Tong, Tiktok has a huge engine, Xiaohongshu has a spotlight platform/dandelion platform, which are all comprehensive social content marketing platforms. Advertisers choose various forms of advertising on these platforms according to their own needs, especially including KOL/talent cooperation function. Of course, the massive engine here covers a wider range and has more powerful functions, which is already at the tie0 level of domestic performance advertising systems.
Here we would like to specifically talk about the super fan aggregation treasure pot function module on Weibo platform and the dandelion platform on Xiaohongshu.
1) Jubaopen is an intelligent tool/functional module under the Sina Weibo (Super Fan Pass) platform, designed to provide KOL/celebrity cooperation and investment services for advertisers, helping brands efficiently leverage the native content of celebrities or top KOLs (key opinion leaders/big Vs) for precise dissemination and sales coverage.
Jubao Pen mainly revolves around two pillars: "intelligent account recommendation+one click blog post proxy investment", helping advertisers solve the pain points in traditional KOL cooperation (such as manual screening of bloggers, complex negotiations, inaccurate advertising, and difficult tracking of effects), and achieve more efficient social content marketing. Official description: Through customized account recommendations and convenient blog posting functions, advertisers can quickly find more suitable celebrity influencers and efficiently and accurately spread content coverage, maximizing the influence of celebrity influencers and improving marketing efficiency.
Advertisers can filter cooperating big V accounts based on various fan user attributes (such as profile, activity, region, interest tags, etc.) and keywords, and provide a series of data monitoring functions
2) The Dandelion platform is a high-quality creator business cooperation platform (KOL/influencer cooperation) on Xiaohongshu, which provides brands with customized notes/live streaming cooperation with bloggers, content management, commercial asset viewing, and one click placement of Dandelion cooperation notes to the spotlight.
From this perspective, Weibo's Jubaopen and Xiaohongshu's Dandelion platform happen to be the official content embedding advertising systems that X currently lacks the most. With X's user base exceeding one billion and its activity increasing, the platform releases billions of pieces of content every day, and the demand for soft embedding advertising cooperation will continue to grow. If the official intervenes, it will also be a significant commercial revenue.
Now X officials require disclosure of paid cooperative promotion, which is likely just a prelude. It is to prepare for the launch of the official KOL/big V cooperation promotion platform in the future.
In the past few days, I have seen many people worry about the difficulty of future paid promotion content. In fact, there is no need to worry about avoiding violations as much as possible. The account has high-quality internal communication, high stickiness, and high fan trust and interaction. Therefore, there may be a large demand for cooperation in the future through official channels.
Is it still here before, https://(x.com)/qinbufank/status/2007652732531028296? The best era for high-quality creators on X is coming, as discussed by s=46&t=k6rimWs Ebo2D2tXolYcM-A
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