SportFi’s next act: onchain markets built around match-day results

An area of blockchain-based finance focused on increasing fans' engagement with sports teams, SportFi uses tokens to grant access to privileges such as limited voting rights and exclusive rewards. What to know : SportFi is moving beyond fan polls and merch perks toward token designs that react to live match outcomes via smart contracts. The next phase looks less like “loyalty points” and more like a sentiment market with DeFi primitives, like lending, staking and structured products, built around sports assets. Longer term, tokenized revenues and minority-equity exposure could turn sports’ illiquid cash flows into on-chain instruments, if regulation allows.(Coindesk)