Paid post disclosures would be healthy for crypto and CT. Until now, disclosures were voluntary, or KOLs were pressured into them out of fear of backlash. Some have experimented with labels like "partner," affiliate, or ambassador (that you disclose once and everyone is supposed to remember 4ever). Yet most KOLs still prefer not to disclose because: - clients specifically ask them not to - engagement drops the moment they do - "no one discloses anyway so why should I?" As a cofounder of an agency, we let the status quo continue. Our clients and KOLs did as they saw fit. Every other agency did the same. Self-governance failed. So X's task is twofold. First, add a technical disclosure feature. The harder part is making disclosure socially acceptable. Switching from "no one discloses so why should I?" to "everyone discloses and they're fine so I should too." Changing behavior is hard. We'll see how aggressively X cracks down on undisclosed paid posts and whether they actually shut down accounts. The likely outcome: they launch the feature, KOLs disclose or pause paid posts for a while until things settle, and then... nothing changes. Grok tells me Twitter introduced Promoted Tweets on April 13, 2010. Few used it. Because KOLs get shamed for doing paid posts, a disclosure puts a clear target on your back. From a reputational perspective, slipping a paid post in as your 'organic opinion' feels less risky. I bet big KOLs and not original 'copy-paste' KOLs get attacked the most. Ideally, X manages to make disclosure socially acceptable because paid posts are not going to disappear.(Ignas | DeFi)