The most profitable thing has never changed for thousands of years Brothers, have you noticed that we are surrounded by various new vocabulary every day: AI big models Web3.0、 Low altitude economy, stock game It seems that if you don't catch up with a trend quickly, you will be abandoned by the tide of the times. Many people are so anxious that they can't sleep, always feeling like they have missed out on some wealth creation secrets. What if I told you that the most profitable logic in the world, from the feudal overlord of the Western Zhou Dynasty to the giants of Silicon Valley today, has not actually changed for two or three thousand years All the myths of wealth creation, without the cloak of technology or the era, always have those few "hearts" beating inside. 1、 The power to formulate rules: the highest level of taxation Many people believe that making money depends on diligence or vision, but this statement is only half true. At the top of the wealth food chain, those who truly make big money rely on setting rules. Two thousand years ago, Guan Zhong established the "Guanshan Sea" in the state of Qi, controlling salt and iron. As long as you are alive, you need to eat salt, and as long as you cultivate, you need to use iron. He doesn't have to personally go to dry salt and iron, he just needs to establish one rule: these are all under the management of the state (or the power class he represents). This is monopolistic rent, which today is the 'ecological niche'. Why can Apple lie down and take away 80% of the profits in the smartphone industry? Because it has established a commission rule for app stores (Apple tax). Why do some platforms still have high valuations despite consecutive years of losses? Because it attempts to define the trading rules of an industry. The most profitable thing is never doing hard work in someone else's territory, but opening up one's own territory and making rules. If you rely on a single accumulation of physical strength or time to make money now, then you are a "variable" under the rules. Only when you can set standards and create systems, can you touch the essence of the highest level of wealth. 2、 Cognitive gap and information scissors gap From ancient times to the present, wealth has flowed from high cognition to low cognition, from those who have access to comprehensive information to those who have access to fragmented information. On the ancient Silk Road, merchants risked their lives to transport porcelain from Chang'an to Rome. Are they earning hard-earned money? On the surface, it looks like this, but in reality, what is being earned is' information asymmetry '. The Roman nobility did not know that porcelain was actually easy to obtain in the East, and the difference in perception across regions was the source of huge profits. In today's world, has the Internet made information more transparent? It does not, on the contrary, make people's cognition more polarized. Nowadays, everyone can see the news, but everyone's interpretation ability is different. Some people see policy changes as just "news", while others can sniff out industry trends and capital transfers from them. The essence of making money is that you see through the essence of things one step ahead of others. When most people are still discussing phenomena, the 1% of people have already harvested the patterns behind the phenomena. 3、 Leverage: the best way for ordinary people to cross social classes The ceiling of a person's wealth is very obvious solely based on personal efforts. Wealth equals value multiplied by leverage, and in ancient times, leverage referred to "soldiers" and "power". The general's ability to mobilize thousands of troops actually amplifies his personal will. In the industrial era, leverage refers to "capital" and "machines". The factory owner hired a thousand workers, but in reality, they purchased their life time for themselves to use. Leverage has become more populist today, but also more covert in terms of "technology" and "content". If the program you write can provide services to tens of thousands of people every day; If the articles or videos you write can instantly touch the emotions of millions of people - you have used the best and easiest lever of this era. The most profitable people never put in effort, they only do things that can be replicated. One input, unlimited output. This business model with marginal costs approaching zero is a secret cherished by wealthy individuals from all over the world. 4、 Insight into Human Nature: Desire is the Best Money Printer No matter how technology develops, the amygdala and dopamine secretion mechanism in the human brain are no different from those of humans three thousand years ago. The most obvious ones are these three: Fear: As a result, religion, insurance, health products, and various anxiety classes have emerged. Greed: Therefore, there are casinos, stock market fluctuations, and various discount promotions. Vanity: As a result, luxury goods, expensive circle tickets, and sophisticated filters on social platforms have emerged. For thousands of years, the most profitable business has revolved around satisfying human weaknesses. Looking at those tycoons in history, they either provide people with a sense of security or a sense of superiority. If you want to make money, you cannot study "products", but rather "human nature". All business problems are ultimately psychological issues. Whoever can perceive the psychology of the group holds the key to opening the treasury. In conclusion We are always pursuing trends, but often overlook conservation. Truly intelligent and profitable people do not chase after unpredictable clouds, they only patiently observe the earth. The earth is a power structure, cognitive deficit, leverage tool, and primitive human nature. The so-called hot products and trends refer to the reappearance of these old things in a trendy coat. When you see through this, you can withdraw from the current collective anxiety and observe the world with a cold eye. Don't complain anymore about not being able to catch up with the good times. The door of wealth has never been closed, it is just waiting for the person who knows the 'ancient key'. A person's true awakening does not lie in how many new tricks they learn, but in how many old routines they can see through. Happy New Year, brothers! ———————— Reject noise, secure your investment for the 413rd day Currently holding 50 ETH coins at a cost of $2373.67 Currently holding 5.95 BTC with a cost of $84848 Currently, SOL holds 1857.32 positions with a cost of $156.1 Currently, LINK holds 7650 positions with a cost of $14.5 Today's operation: Continue to blindly buy 0.06 BTC, 5 SOL, and 50 LINK Current overall profit of the account: -11.95%