There's only been 28 trading days this year and ETFs have already pulled in about $250b. More than double any other start to a year. Up until 2020, $250b was what they averaged for a YEAR. That's $9b/day pace, or $2.2T ann. VOO, VTI unstoppable, but one big change tho: EM has replaced gold as the Flavor of the Month trade. Also, much less cash ETFs on leaderboard = people looking for more risk on inv opp eg XLE, RSP(Eric Balchunas)