This wave of USD1 incentive plan has allowed many people to avoid a sharp decline and steadily earn around 15% of their annual income. The USD1 market value has even reached 5.4 billion US dollars, making this marketing campaign an ultimate success! This reminds me of a quote from PayPal founder Peter Thiel in "From 0 to 1": "Poor marketing can ruin a product, but good marketing must be a part of the product 25 years ago, PayPal did a crazy thing - new users would receive $10 for registration, and recommended friends would receive another $10, burning 60 million to exchange for 1 million loyal users. PayPal's money transfer is not simply a discount, but directly gives the product "liquidity". When users discover that the $10 in their account can buy their favorite eBay stamps or cameras, they can never go back to the era of writing checks. On the other hand, the current USD1 strategy is similar, using a 15% annualized reward (WLFI token) as an incentive. It sounds like a subsidy, but it's actually buying users' muscle memory and consumption habits. Its logic is simple: first, let's deposit money, then let everyone get used to using it for transfers and transactions, and finally make everyone inseparable from this ecosystem. Just like when we put money into Yu'e Bao for that little interest, now we even buy a deep-fried dough sticks stick and use Alipay. Why does USD1 dare to play like this? (Its three board axe is full of confidence) I have studied its expansion roadmap, and this guy has an astonishing ambition. He will take three steps: one ️⃣ From the 'small circle' to the 'big life' The current USD1 is still circulating in Web3's lending and wealth management. But its ultimate goal is to create a Web3 version of the Cash App. Imagine: our wallet is directly connected to our bank card, we go to Starbucks to swipe it, and the backend automatically settles it into USD1. Once the loophole for off chain payments is torn open, the user base will no longer be tens of billions, but billions. two ️⃣ Global movers bypassing SWIFT I don't need to say much about how expensive and slow cross-border remittances are. USD1 is quietly seizing the "pricing power". As more and more assets begin to be priced in USD1, it becomes a lubricant for global trade. This low friction, instant payment experience is incomparable to the outdated SWIFT system of traditional banks. three ️⃣ Salary AI This is the most sci-fi part. In the future, AI agents may work for us, such as the recent Clawdbot ， Many people may have played with it. With just one command from TG, it can automatically start working. In the future, even if they order takeout or plane tickets, they will have to pay, right? The programmable and real-time settlement architecture of USD1+WLFI is a "digital wallet" tailored for AI. Many people may ask, is this high subsidy sustainable?! In the long run, this is actually a sustainable 'seigniorage' war. We often say when investing, don't just focus on the interest rate, look at what the issuer earns. On the surface, stablecoins are anchored 1:1 to the US dollar, but in reality, the issuer uses the money to buy US bonds and earn 4-5% risk-free returns. This is the so-called 'coinage tax'. If USD1 seizes 10% of the stablecoin market, worth $30 billion (the current total market value of stablecoins is about $300 billion), then it can earn over $1.2 billion a year just by collecting interest. So burning 40 million US dollars is completely sustainable and there is no need to worry. The tokens it spreads now are exchanged for user habits and interest rate differential returns for the next few decades. To sum up, the current strategy of USD1 is typical of "Internet thinking reshapes finance", which uses high income to seize the entrance, uses application scenarios to retain users, and finally relies on scale effect to obtain seigniorage. This strategy and play must be involved in the early stage, and often the dividend period will be long!