0xTodd ( thinking )|Feb 10, 2026 06:49
same feeling.
Especially when it comes to Sora 2, the biggest IP is Sam Ultraman himself. Really, it was a bit awkward to see his videos all over the place at that time. Besides Oliver, who wants to watch him every day ?
I have some thoughts about IP.
As a post-90s generation, I have experienced the complete transformation from television to computer to mobile phone/computer. Believe me, the discourse power or premium ability of top IP has been constantly weakening.
IP also carries the risk of class slippage.
In the past, when you watched TV, there were only a hundred channels with guaranteed exposure, and the top IPs were all saturated bombing, so it was possible to have a deeply ingrained effect (such as the 24-hour replay of Journey to the West).
In the era of mobile phones, the total amount of entertainment we spend every day has not changed much, and even shortened due to work pressure. However, a large number of new internet celebrities have emerged. At this time, big IPs suddenly realized that the time left by humans for IP has been divided.
It's like if you spent 2 minutes reading my article 0xTodd, then you have 2 minutes less to read Disney, Japanese anime, or Qidian novels.
If you watch MrBesat or the movie Hurricane for an hour, you also lose an hour to watch classic IPs.
This forces these top IPs from the past to find ways to infiltrate and engage in various collaborations to maintain their top position.
Otherwise, it will go from being a top tier product to being a top player/NPC, and even create some dog tail sequels, directly becoming "finished" (such as a Digimon colon)
So, you see, Gemini has reached its third generation, and Nano Banana 2 is simply an outlaw. I have even generated Disney directly, without giving any face to the strongest legal department in the universe
Disney, on the other hand, only dared to sue Google for abusing its copyright after trading with OpenAI (with a similar style of declaring war on Japan only after the United States declared war).
In the era of AI, IPs must have a lower physique than before. If you don't provide materials and don't penetrate AI, your market share will be eroded by others.
A representative example of the hottest AI character on Bilibili now is Kobe (the boss/prison student). It is common to see various examples of Kobe cracking down on asking relatives during the Chinese New Year, dealing with bizarre bosses in the workplace, and dealing with malicious bullying on campus.
Where there are many IPs, there are always free ones (such as the unfortunate crash of the boss). If you don't occupy AI entertainment time, some IPs will queue up to occupy it.
And overall, people are tolerant of new technologies, including legislation.
A case mentioned in the previous paragraph said that someone used AI's illusion to sue, and the domestic Internet court found AI innocent.
Besides, many things are inherently confusing.
For example, if I tell the AI to generate a yellow, charged chubby mouse, the AI automatically generates something very similar to Pikachu. This thing is too difficult to define.
For example, if you ask AI to generate a young technology blogger in China, its model naturally thinks that Tim should use Tim's voice, and even cyberblogger Ding Zhenhe needs to use Tim's voice 。
This is the result of massive data training, and it is difficult to determine whether it is infringement. You cannot sue a neural network that 'generates a certain style of art', and this ambiguity is a power bestowed upon the public by AI.
What I want to say is that marrying under an IP is inevitable, seemingly elegant, but ultimately succumbing to the stinky money and traffic of AI giants.
In the next N years, you can still use AI to generate IP characters with ease, which is highly likely, but AI will be slightly more expensive (without considering the improvement of computing power).
Share To
Timeline
HotFlash
APP
X
Telegram
CopyLink