Bitcoin price is a scoreboard. When an elite team is not where they want to be on the scoreboard, they review their game footage to see where they can improve. One obvious area for improvement is that the next wave of Bitcoin adopters speaks a different language. Right now, we're largely failed to engage them. We haven't overcome the power media defence mechanisms of anti-Bitcoin messages with our own more powerful offensive strategy to tell Bitcoin's story. And we've had players playing out of position: none more so than high profile Bitcoin influencers and evangelists attempting to orange-pill conservative pension funds, sovereign funds, corporate boards and banks. These are rookie errors that a team of 11 year olds playing soccer makes, not the coordinated efforts of an elite, self-aware team The good news is, there is plenty of room for improvement! The first wave adopted Bitcoin in spite of its narrative. They distrusted mainstream news and did their own research. The next wave which includes sovereign nations, the mega-funds, Fortune 500 companies, grassroots communities and your friends tend to adopt new technologies because of a narrative they understand and trust. Simply put: * You cannot onboard a pension fund by talking about why Bitcoin is better than gold and Sharpe ratios. * You cannot onboard nation state leaders by leading with financial sovereignty. * You don’t onboard Mag7 companies by telling them how Bitcoin will suck the monetary premium out of all other assets and they’ll be left behind if they don’t move. * You don’t onboard sovereign wealth funds by leading with “Bitcoin is digital credit.” These are not random examples, these are the actual strategies and messages we have been leading with. And they have been failing, repeatedly. Einstein said something about using the same strategy expecting a different results, so what do we do instead? The answer is staring us in the face. We must learn to speak their language. This means translating Bitcoin’s genius into the value systems of the institutions that build the future. “HFSP”, “everyone gets Bitcoin at the price they deserve”, and “If they’re too blind to see it, or too lazy to do their own research then…” are all attitudes that fail the first part of the axiom “Stay humble, stack SATS” Nor is believing “Bitcoin is inevitable” helpful. In fact it is dangerous, because that attitude creates apathy, whereas what is needed is our proof of work. Bitcoin is a network. Not only a computational network, but a network of people. It is not necessary that everyone in that network has the skills and patience to connect to the untapped network of Bitcoin’s future adopters. But some people are superb at this, and it is time we worked together to support them to have more conversations. If you're one of these humble bridge-builders having high-stakes self-aware conversations behind closed doors, there is a group of your kindred spirits waiting for you. Iron sharpens iron. Coaching erases blindspots. Reach out(Daniel Batten)