Phenomenal memes are the top-tier exchanges' and project teams' way of driving traffic. Spending tens of millions on marketing is not as effective as pumping a meme—pumping is the best marketing. In the past five years, I’ve seen $20 million burned to build a public chain, and in the end, the market didn’t even know that public chain existed. On the other hand, pumping can attract a lot of users. Some users make money, and naturally, they develop faith in the project. Later on, building a public chain or creating products will have a solid foundation.