I think I must be someone who can help project development very well, or someone who follows some established rules In the afternoon, I called the founder of a well-known project and he told me some of their plans. One of the key ones was to talk about how to empower token growth and gain more users After discussion, I found that there were some obvious misunderstandings in the previous plan: one ️⃣ There is no distinction between on-site traffic and off-site traffic. The original plan was to add a project heat map section to the official website for trading products, making it easier for users to see which projects are more worth trading. Users will share these information However, the current active users of this project are not "enough", and it is only when the external traffic is high enough that the internal experience needs to be optimized. When the external traffic is not high enough, the "sharing" of internal users can be ignored The core should be to directly assist users within the site to share their transaction results, and to promote them through marketing from outside the site to within the site. Attention should be paid to both inside and outside the station two ️⃣ Blindly establishing rebate/invitation mechanisms. The assets traded on this platform are unique, and individual users do not frequently place long/short orders. Establishing a rebate mechanism does not help those who promote rebates earn income Due to the special nature of assets, products do not require "big customers". Because the opponent disk of "big customers" will damage the interests of individual users and hinder subsequent development The product is not a mainstream token exchange, and 'big customers' are not friends We should establish a 'copy sharing' system. Special assets have a single direction, relatively low liquidity, relatively fixed positions, and only Long/Short for a single project. It's better to directly set up order sharing, and the promoter will charge a 10% profit at the time of delivery This way, promoters can easily earn income and also gain greater influence three ️⃣ Token staking+protocol airdrop/token repurchase. The founder hopes that the token price can rise, so they have come up with some mechanisms to help the token price rise However, in reality, these mechanisms will only reduce the efficiency of fund utilization. Token repurchases will result in protocol revenue flowing into the pockets of large investors. During token repurchases, liquidity is enhanced, and large sell orders can better convert "tokens" into "cash" True community users will work together to provide liquidity for the 'big spenders' in this process, which is not worth the loss The model of token staking and airdropping income to staking users is unreasonable in terms of profit distribution. Because you cannot guarantee the stability of the pledged token, community users are likely to be the ones who suffer losses in this situation four ️⃣ There is no direct relationship between the rise in token prices and the increase in "users". The project has been launched on first tier exchanges Traders who see an upward trend in tokens do not need to enter your product when buying in, and can trade new assets in your product The significant increase in token prices is just a "window period" that makes it easier to acquire new users, not a "harvest period" The core should be to introduce more incentive methods to encourage exchange users to withdraw tokens and interact with the protocol after the price of contemporary coins stabilizes. This is the process of acquiring users from the exchange